Our Marketing Tricks to Drive Leads to Your Cannabis Business
Frustrated by advertising restrictions and regulations in your cannabis business?
It’s true: paid advertising for cannabis products is a complicated business. You do not want your business to be on the wrong side of a constantly evolving set of laws.
Before addressing paid advertising, you should read the Two and what not to do about cannabis advertising.
But paid advertising is not your only source of leads. In fact, paid advertising is probably not your best source of leads either.
Why are we helping and not selling?
It is about credibility and trust. Your potential customer may or may not be ready to buy today. But they are always ready for a solution to some kind of pain.
By becoming a credible resource, leads look for it when they are ready to buy. That is why it is called inbound marketing: leads come to you because of their experience in a particular area.
Of course, there are regulations on advertising your cannabis product. But there are very few regulations around helping your potential customers in order to build trust and credibility.
Here are three proven inbound marketing tactics to drive quality potential customers to your cannabis business:
1) online content
2) email content
3) event content